Newsletters Are Great For Driving Traffic To Your Site
There are just a few formatting considerations if you’re making a newsletter in a text-only format. If you want to get fancy, make a newsletter that’s also available in an HTML format, with fancy graphics and lots of color. Whether you opt for text-only or both text and HTML formats depends on what you’re promoting. Service oriented websites often find that making a text newsletter serves the needs of its customers best, as information is the main draw. A site selling fancy candles or garden plants will want to make a newsletter available in HTML, as a visual sells that product best.
So, now for the contents: when making a newsletter, plan your content first. Make your newsletter components and categories consistent with each issue. Again, it depends on what you’re selling or promoting.
Last modified May 29, 2008Author 2260 > has blogged 112 times
