Contactless Payments Merchant Accounts
Consumers don’t like carrying cash but are wary of handing over a credit card because of the risk of credit card fraud. But what’s the alternative? Contactless payments. The next generation of electronic payment, contactless payments don’t require the customer to hand over their card. The whole transaction is completed electronically, and their card never leaves their hand. It’s faster, easier and much more secure. But what about the merchant? Should cash-heavy merchants rush into setting up a contactless payments merchant account? The answer is a resounding yes! Contactless payments merchant accounts deliver even greater benefits to merchants than it does to consumers. Read on to find out how. What is Contactless Payment? Contactless payments merchant accounts are the third generation of electronic payments. (The first generation was the old plastic credit card, and the second was the magnetic stripe card.) Merchants with contactless payments merchant accounts enable customers to use their credit cards for purchases without ever handing their card over. Contactless payments merchant account transactions use one of the following methods: - Contactless readers; - Retailer cards/fobs; - NFC (near field communication) enabled cell phone payment software; or - Back end processing/over the air payment software. Customers love it! Research shows that 86% of consumers want to carry less cash, and most carry less than $20.
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Last modified March 31, 2008Author 1341 > has blogged 145 times
