Introducing The New Mickey Mouse With Attitude
Mickey Mouse has emblazoned every object we recognize, from pencils and diapers to Alaska Airlines jets, for as long as anyone can remember. The Mickey Mouse image practically holds Walt Disney afloat with about $5 billion in merchandise sales every year. And that is not counting what unauthorized bootlegged products trade for. Everyone knows what happens when you try to release a new and improved classic, the way Coca-Cola did with its beverages; understandably, Disney doesn’t really want to monkey with the mouse in the least bit. But jealous corporate guarding and sheltering isn’t that great for Mickey’s image as a friendly and amiable playmate.
Last modified March 10, 2010Author 2260 > has blogged 462 times
