How To Remove Loss-Making Keywords And Improve Your Quality Score Automatically
It’s a fact!…Useless keywords are bleeding you dry…
Four Easy Steps To Eliminating PPC Losses
Here are the 4 simple steps that will slash all the waste out of your PPC campaign, with less than ten minutes work…
STEP 1: When you set up your PPC campaign, paste your keyword list and campaign details into PPC Oracle so it can monitor the campaign. (Time required about 2 minutes).
STEP 2: PPC Oracle needs to track sales resulting from clicks. If you’re promoting your own product, you just need to make a small change to your “thank you” page (there is a simple tool supplied, which will do this automatically). (Time required about 1 minute).
If you’re promoting affiliate program rather than your own product, there is a little more work involved, but it’s still a simple and mostly automated process.
STEP 3: Return to PPC Oracle in one week and click a button. The software will generate a new keyword list automatically. Paste the new keyword list into your PPC account on Google (or other PPC service). (Time required about 30 seconds).
STEP 4: Repeat step 3 each week. More and more loss making keywords will be eliminated each week, as your keyword list is optimized more and more. (Time required about 30 seconds per week).
RESULT: Highly optimized keyword list, with profits improving each week. If you repeat the process for 12 weeks, most (if not all) loss-making keywords should have been eliminated, leaving only profitable keywords. Total effort required: just 9 minutes!
Note that this timeframe is based on using a low-cost PPC campaign, to keep costs down while we are exploring the profitability of the market. This is the strategy adopted by most successful PPC marketers when targeting a competitive market.
But if you want fast results and are prepared to pay more for your traffic - or if you’ve found a really good niche with lots of visitors available at low cost - you can potentially slash this whole process down to a just few days if you want.
Find out how to remove loss-making keywords and improve your quality score automatically…
Last modified August 6, 2008Author 2391 > has blogged 2 times
